Privacy Policy

1. Introduction

This Privacy Policy outlines how Bee Theory ("App" or "Service"), a product of InnovaLink LLC ("we," "us," or "our"), collects, uses, discloses, and protects your personal information. This policy applies to personal information collected through:

Our mobile applications, including Bee Theory

Our website at beetheory.app (the "Site")

Any other websites, applications, or services we own or control that link to this Privacy Policy (collectively, the "Service").

Bee Theory is designed to help users maintain meaningful connections through both AI-powered and non-AI features. AI features are optional and enhance the user experience by offering personalized suggestions such as conversation starters and activity planning.
We are committed to safeguarding your personal information. This Privacy Policy explains how your data is processed to ensure secure, tailored interactions—especially when using our AI features.

2. Information We Collect

2.1 Information You Provide


Account Creation

Name and Date of Birth: Collected to confirm eligibility for our services and AI features.

Authentication: You may create an account using your email or by signing in with Google or Apple via Firebase.

Profile Information

Interests: If you use AI features, your interests help generate personalized suggestions.

Friends’ Profiles: You may choose to add non-sensitive information about your friends, including:

Name (Note: If AI features are enabled, names will not be shared with AI)
Interests
General proximity (We don’t ask for your precise location)
Birthday (excluding birth year)
Holidays they celebrate
Notes or updates about your friends

User Responsibility: You are responsible for the information you share about your friends. Please avoid including sensitive details such as addresses, occupations, names within notes/updates, or any unique identifiers.

Contact Sync (Optional)

You may sync your phone’s contact list to simplify adding friends.

We do not store phone numbers; instead, we use Apple’s device-defined identifier to enable calls or texts directly from the App.

Contact sync can be turned off at any time in your device settings.

Surveys and Marketing Preferences

You may be invited to participate in surveys or provide feedback.

You can also set preferences regarding promotional email communications.

Social Media Information

When interacting with our social media pages (Instagram, TikTok, Facebook, X/Twitter, LinkedIn), we may collect information from your posts, likes, and messages.

2.2 Information Collected Automatically

We and our service providers may automatically collect technical and usage information, including:

• Device Data
  Operating system type and version
  Manufacturer and model
  Browser type and screen resolution
  Device type (phone, tablet, computer)
  IP address
  Unique identifiers (including advertising identifiers)
  Language settings
  General location (e.g., city, state, or region)


• Activity Data
  Pages or screens viewed and time spent on each
  Navigation paths between screens
  Clicks, scrolls, and other interactions
  Access times and durations
  Email interactions (e.g., opens, clicks)


• Analytics Tools
  We may use services such as Google Analytics and Firebase to analyze usage trends and improve user experience.

3. How We Use Your Information

We use collected data to:

Operate, maintain, and enhance Bee Theory's features
Personalize content and user experience
Provide customer support and process transactions
Communicate updates, promotions, or changes to services (with your consent)
Ensure security, detect fraud, and comply with legal obligations

4. How We Share Your Information

We may share your personal information with:

Affiliates and Subsidiaries within our corporate group
Service Providers for hosting, analytics, AI processing, and customer support
Professional Advisors, including lawyers, auditors, and insurers
Authorities and Legal Entities as required by law
Business Transferees in the event of mergers, acquisitions, or asset sales
With Your Consent, when you instruct us to share data with third parties

5. AI and Data Usage

AI Features

Bee Theory offers AI-powered features that enhance your experience by generating personalized suggestions based on information you provide. These features may process inputs such as interests, friend-related details (excluding names), and notes to create relevant recommendations.

AI features include:
Gift Idea Generator – Offers thoughtful gift suggestions
Conversation Starter Generator – Helps spark meaningful discussions
Activity Planner – Recommends shared activities based on your relationships
Bee Theory Assistant ("Bree") – Your personal AI guide for nurturing connections

Each time you add a note about a friend, only the note’s content is processed to generate a relevant topic. No additional personal information is shared with or used by the AI. The processing is solely intended to provide you with useful, in-context suggestions within the app.

When you click on the check-in messages, an AI-generated message will be created for you based solely on the content of that message—no additional information about your friend is used in this process.

Data Handling

AI-generated content may be processed by trusted third-party providers (e.g., OpenAI) to deliver personalized responses. Based on the latest available information, these providers do not store your data or use it for model training when accessed through our integration.

Encryption

All data is encrypted during transmission to ensure your privacy and security.

6. Cookies and Tracking Technologies

We may use the following types of cookies and tracking technologies:

Essential: For authentication and security
Analytics: Tools like Google Analytics and Firebase
Marketing: (If applicable)
Preferences: (If applicable)

Managing Cookies: You can control cookie settings via your browser or device preferences.

7. Data Breach Notification Policy

Response Plan: We investigate and address breaches swiftly
Notification: Users and authorities will be notified within the legally required timeframes
User Actions: Affected users are encouraged to monitor accounts and update login credentials

8. Third-Party Links Disclaimer

Our Service may include links to third-party websites or services.
We do not control their privacy practices and are not responsible for their policies.
We encourage users to review third-party privacy policies before engaging with their services.

11. Changes to This Privacy Policy

We may update this Privacy Policy as necessary.
Significant changes will be communicated via email or in-app notifications.

12. Contact Information

For any questions or concerns, please contact the Bee Theory support team at:
📧 Email: contact@beetheory.app
Last Revised: March 30, 2025